Insights
Preparing a Westlake home for market: how a luxury listing gets sold
Timing first. Tosca's own words on her current site are that timing is everything, and in Westlake that means reading the same handful of comparable sales the buyers' agents are reading, and knowing which of them were really comparable. A pricing strategy is the first deliverable, in writing, before a sign goes up.
Preparation is where the money is made or left behind. She walks the appraisal risk, gives staging direction, and tells you which repairs and renovations will return their cost and which will not. On an estate the size of the ones on her sold record, that conversation is worth six figures.
Marketing runs through the Coldwell Banker Global Luxury program: professional photography and video, the Global Luxury listing network and the brand's online reach, plus the traditional pieces that still work at this price point, including the printed marketing she has used for decades (the portfolio on this site is made of them). Open houses and private showings are for qualified buyers only.
Once an offer is in, the last-minute work starts: whether to accept, how to negotiate the inspection, and the closing checklist. She stays on it until the wire clears.
To talk about selling, call (512) 789-5253 or email tgruber@cbunited.com.
Facts in this note come from the sources listed on the sources page: the LCRA on the two lakes, Tosca's Coldwell Banker profile and calltosca.com, and her Google and Yelp reviews.
Talk to Tosca about the lake, the hills or the towers.
Thirty-plus years, one direct line. Call or text 789-LAKE, or send a note and she will call you back.