# toscagruber.com: local roadmap

_Cluster: **real-estate-agent** (Austin luxury and waterfront, Coldwell Banker Realty). Generated 2026-09-14. noindex._

## Current state (real signals, 2026-09-14)

- Independent tribute site (Paul, 2026-09-14): not affiliated with the agent or Coldwell Banker Realty; her official site calltosca.com stays the place to contact her and hosts the MLS feeds. Every fact was taken from calltosca.com, her Coldwell Banker profiles, Google, Yelp, Facebook, Instagram and YouTube; see /sources/ and AGENTS.md.
- 21 indexable pages: home, about, services, 7 neighborhood pages, portfolio (6 sold estates + 42 of her own marketing scans), reviews (Google 4.7/12, Yelp 5.0/6, quoted and linked), 3 insights, videos (12 verified embeds), contact, FAQ, sources. JSON-LD: WebSite, Person, Place, ImageGallery, Article, VideoObject list, FAQPage, BreadcrumbList (no business or rating markup). Markdown twin of every page. llms.txt, AGENTS.md, api/agent.json.
- Competitors: kumarawilcoxon.com ($2.5B career, 48 listings on the home page, press wall, no attributed testimonials) and lesliegossett.com (credential badges, 30+ testimonials, neighborhood guides, no video). This site beats both on attributed reviews, video, compliance clarity and sources; it trails both on live listing inventory (linked, not embedded) and on volume stats (not published by the agent).
- Google Business Profile and Yelp still show the old office address (609 Castle Ridge Rd). Her Facebook page and calltosca.com show the Westlake office. The GBP website field points at calltosca.com.
- AME: analyzed + activated as a propose-only workspace for traffic to the tribute (not a lead funnel; nothing auto-ships to this domain).

## Upgrade checklist

- ✅ Designed font system, six themes (incl. Burnt Orange dark + day), mobile-first, persistent social bar
- ✅ Reviews and social centerpiece: verified ratings, quoted reviews with links, click-to-load official embeds with fallbacks
- ✅ Neighborhood pages grounded in her own sold record
- ✅ Tribute posture: fan disclaimer on every page, no contact form, no private contact details, no brokerage compliance paperwork, no business schema
- ✅ /videos/, /portfolio/ with credits, /sources/, FAQPage schema
- ⬜ Instagram post embeds (needs 3 to 6 post URLs from her; profile feeds are not embeddable)
- ✅ Markdown content negotiation (Accept: text/markdown -> index.md) in the site's own vhost; Agents First score 95/100 (Agent-Driven) on 2026-09-14

## Staged, additive upgrades (nothing here changes the live site without a snapshot + approval)

### Stage 1: keep it honest (highest value, zero design work)
1. If Tosca Gruber or Coldwell Banker Realty asks for changes or removals, make them the same day.
2. Refresh the Google/Yelp counts and "checked" dates monthly; never invent a number.
3. Ask (via her official channels, if Paul chooses) whether she would like the portfolio scans kept, replaced with her preferred photos, or removed.
   Prompt: "Read AGENTS.md and _night/tosca/tg_content.py. Re-check the Google and Yelp ratings by hand, update RATINGS with today's date, regenerate with gen-tosca.py, deploy, verify every page 200."

### Stage 2: appreciation content
4. Instagram post embeds if she publishes posts worth featuring (official per-post embed only).
5. A dated "in the news" note whenever she or her listings appear in the Austin Business Journal or local press, linked to the source.

### Stage 3: content that ranks
6. One insight per month, question-shaped, about the market she works: "What does a Lake Austin boat dock permit involve", "Eanes ISD boundaries and Westlake addresses", "Buying in a gated Westlake community: HOA and gate realities", "Downtown Austin condo buildings compared", "Selling a waterfront home: survey, dock and bulkhead disclosures", "Relocating to Austin from California: the tax and timing questions".
7. Per-neighborhood market notes (a dated paragraph per quarter) on each neighborhood page, pinging IndexNow.
   Prompt: "Using tg_content.py and the sources page as the fact base, write the six insights listed in roadmap/local/roadmap.md. No new facts unless sourced; cite the source in a note at the bottom of each page. Same shell, same photo pipeline, Article + BreadcrumbList schema, add to sitemap and llms.txt."

### Stage 4: media and performance
8. Replace scanned marketing pieces with better public photography if she offers it.
9. Core Web Vitals pass from a Windows box (never a scanner on the droplet): LCP on the hero under 2.5s on 4G, no CLS from fonts.
10. Per-bot robots rules if the Agents First scorer keeps flagging the wildcard block (it is Allow-only today).

_Roadmap = the map. Nothing above is applied automatically; AWE is propose-only for this tribute site._