# Category strategy: real-estate-agent (luxury personal brand, single market)

_Generated 2026-09-14. noindex._

**How this vertical wins:** name + place + proof. The queries are "<agent name>", "<neighborhood> realtor", "<lake> waterfront homes", "luxury real estate <city>", "relocating to <city>". Winners have: a real headshot and a real story above the fold; one page per neighborhood with homes the agent actually sold there; ratings quoted from Google/Yelp with counts and dates, not adjectives; for a tribute: a clear unaffiliated disclaimer on every page, no private contact details, live listings linked to the official site, never copied; and content that answers the buyer's first question (which lake, which school district, which building).

**Competitive posture (AWE):** benchmark against kumarawilcoxon.com and lesliegossett.com (Kuper Sotheby's) each quarter. They win on volume stats and inventory; they are weak on attributed testimonials, video on the home page, and blog organization. Keep what they lack: quoted-and-linked reviews, the neighborhood pages tied to her sold record, the videos page, the sources page.

**Assigned design kit:** custom (Cormorant Garamond + Manrope, six themes incl. Burnt Orange dark/day). Not a WT-Skins kit.